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Geoffroy De La Bourdonnaye

Chief executive, Liberty

Charged with leading the renaissance of one of Britain’s most iconic luxury department stores, Frenchman Geoffroy de La Bourdonnaye was drafted in from premium group LVMH in July 2007 as chief executive of Liberty.

He quickly made his mark when he masterminded a revamp of the 133-year-old Great Marlborough Street flagship store this February with better product segmentation and the introduction of themed rooms.

However, while sales rose in 2008, pre-tax losses also widened, and in June de La Bourdonnaye sold the lease to the standalone Liberty of London store on Sloane Street just 12 months after it opened.

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