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How to be a... Marketing executive for a young fashion retailer

Deepak Saluja Managing consultant, Success Appointments.

You could start as a marketing intern with the hope that if you make a good first impression, you’ll be asked to stay on permanently as a marketing assistant.

It’s best to have the whole package to offer the employer, which means doing a marketing degree, topped up with a professional marketing qualification, such as CIM, and get an industrial placement in a marketing division, so you are equipped with the right academic background and relevant practical experience.

It’s advantageous to show that you have led campaigns, are able to handle multiple projects and are versatile by being able to do administrative work as well as the more glamorous stuff such as organising events and photo shoots.

You need to demonstrate strong skills in creativity, but also be commercial and understand that the campaigns and ideas must add to the bottom line.

Employers prefer experience within a fashion brand or retailer and will look for creativity and achievements from campaigns.

Candidates can expect long hours, from working in the office to store events and launch parties.

Salaries range from £25,000 to £28,000.

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