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Jane Shepherdson

Chief execuitve, Whistles

It’s been another turbulent year for Jane Shepherdson. The former Topshop brand director used her powers of persuasion in the early part of this year to secure further investment from shareholders, which allowed her to push through a refinancing deal for womenswear chain Whistles after the collapse of Icelandic bank Glitner and the subsequent collapse of its shareholder Baugur.

Some commentators say Shepherdson has yet to deliver on the hype that surrounded her appointment at Whistles with no evidence of the expected ethical initiatives and a complete repositioning of the once Soho-inspired womenswear company. But others have praised her cool sportswear-inspired contemporary ranges.

Shepherdson unveiled a collaboration with designer Roksanda Illincic for autumn 09.

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