Co-owner, Superdry and owner, Cult
Superdry is the exception that proves the rule. While other brands have been plugging their heritage credentials or trawling their archives to satisfy consumer demand for nostalgia, six-year-old Superdry has been writing its own history with a combination of strong product and business acumen.
Under Julian Dunkerton, who leapt up the Sunday Times Rich List by a thousand places, Supergroup, the fashion business behind Superdry and sister retail business Cult, has defied the downturn with like-for-like sales up 22% in the past 12 months and profits in the year to April 2010 set to more than double to £25m.
Such is its success that Supergroup plsn to storm into the FTSE 250 next year. Information to date puts the likely valuation of the business at £400m.
Superdry’s sought-after product handwriting led to an out-of-court settlement with value chain Primark in May, and the brand made its standalone retail debut in the US last month.