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Karl Lagerfeld

Creative director, Chanel

All eyes were on Chanel’s creative director Karl Lagerfeld this year. With the release of two Coco Chanel biopics in cinemas, the most widely acclaimed of which, Coco Before Chanel, showed the roots of Chanel’s design aesthetic, the fashion cognoscenti expected a pitch- perfect autumn 09 collection. And Lagerfeld delivered, paying homage to Chanel’s original ideals but with a twist of commercial modernity.

The high street jumped on the Coco bandwagon, knocking out bouclé jacket versions for as little as £40 and feeling the “Chanel effect” in their sales, with sales at value chain Peacocks rising 30% in two weeks thanks to Chanel-inspired bags and ballet pumps. Even easier to emulate were the Breton-stripe T-shirts.

Lagerfeld set his show in a temporary farm stable for spring 10, with muse and singer Lily Allen providing the live entertainment and models pencil skirt suits frolicking about in the hay.

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