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Malcolm Collins

Buying and design director for footwear and accessories, New Look

Malcolm Collins continues to kill off his footwear specialist rivals with bang-on designs at bargain-basement prices.

He may have lost some ground to rival Primark, but a fightback in the form of more leather product and heaps of added value means he still rules the spend of many fashion-hungry female shoppers who have been updating their existing wardrobes with new footwear and bags rather than clothes through the recession.

Such is his importance to the overall New Look business, Collins was granted a trial of an accessories standalone this autumn, with the first opening in Bristol’s Cabot Circus looking like a pretty impressive offering against other self-service rivals. However, a huge question remains over whether New Look can really afford to pull this footfall-driving category out of its stores long term in spite of space concerns.

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