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Margareta Van Den Bosch

Creative advisor, H&M

She may have moved into semi-retirement last year, but 66-year-old Margareta van den Bosch has not slowed down.

As the pioneer of H&M’s successful designer collaborations, the creative advisor bagged the fast-fashion chain not one, not two, but three massive designer tie-ups this year. A collection by Matthew Williamson in the spring had queues snaking around H&M’s London Regent Street store, and also marked the designer’s first foray into menswear.

Luxury footwear and accessories were next on the cards, with Van den Bosch snapping up Jimmy Choo for autumn 09 as H&M’s first designer accessories collaboration and surely one of the most prestigious tie-ups the British high street has ever seen. Not satisfied with so many firsts, Van den Bosch also signed up Sonia Rykiel to design a lingerie collection in time for Christmas.

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