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Mark Bage

Owner, Sarah Coggles

Always someone at the forefront of innovation - York designer indie Sarah Coggles was among the first in the sector to have a truly successful online business - owner Mark Bage took originality to another level this year, angering his peers by launching a 30% discount on current-season stock through the pages of glossy weekly magazine Grazia.

The move saw Bage get his store on the front cover of the magazine - circulation 228,700 - and he defended his actions by asking what indie could afford to turn that sort of publicity down.

Controversy aside, Bage revised his 2009 online sales forecast from £1.5m to £2.75m following a 105% increase in year-on-year online sales.

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