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Mathew Dixon

Director, Hudson Walker International.

This position requires a comprehensive mixture of creative and commercial business skills and so a degree that gives an understanding of both, such as the BA Fashion Marketing course at Northumbria University in Newcastle, would be an excellent starting point.

As a large part of this role is creating product ranges that meet the needs and expectations of the customer, time spent on the shopfloor would also be valuable, as there is no better place to learn about consumer behaviour.

Potential employers will look for a track record of putting together collections that have achieved sales targets, generated high levels of press attention and built company reputation and market share. This is achieved by developing an almost instinctive eye for the right product and being able to interpret key trends in appealing ways.

The broad scope of the position means a candidate must be able to switch between looking at sales figures one minute, to overseeing marketing and PR the next. More companies are seeking candidates with international experience.

Salary expectations for this role start at around £90,000 and could easily hit £150,000 at a large brand.

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