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My-Wardrobe head of editorial joins VeryExclusive

Shop Direct has appointed former My-Wardrobe.com head of editorial Natalie Bulmer as features editor for its standalone luxury website VeryExclusive.co.uk.

Bulmer previously worked in the editorial team at My-Wardrobe for eight years.

She will be based at the VeryExclusive headquarters on Pollen Street in London and will report to editor-in-chief Emily London. It is not yet known when she will start the role.

VeryExclusive launches in February 2015 and will be led by Sarah Curran, the co-founder of My-Wardrobe.

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