Shop Direct has appointed former My-Wardrobe.com head of editorial Natalie Bulmer as features editor for its standalone luxury website VeryExclusive.co.uk.
Bulmer previously worked in the editorial team at My-Wardrobe for eight years.
She will be based at the VeryExclusive headquarters on Pollen Street in London and will report to editor-in-chief Emily London. It is not yet known when she will start the role.
VeryExclusive launches in February 2015 and will be led by Sarah Curran, the co-founder of My-Wardrobe.