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Nadia Jones

Design director, Oasis

Nadia Jones, who was promoted to design director at Oasis less than two years ago, has been integral in upping the fashion credentials at the contemporary womenswear chain.

Once famed for its safe shopper profile, Jones has shaken up the design, with sequin-swirled shifts and strong leather on offer this autumn. With chief executive Mike Shearwood vowing to overhaul many of the 242 UK Oasis stores in the coming 12 months, there is plenty for Jones to do.

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