Chief executive, Hobbs
As at some of Hobbs’ rivals, Nicky Dulieu was quick to launch a sub-brand to extend the womenswear retailer’s reach towards a less recession-prone consumer. Hence she masterminded NW3, a younger, more trend-led sub-brand.
Such is her confidence in the sub-brand, that Dulieu plans to open 60 standalone stores, starting with three next year. NW3 also launched on etailer Asos this autumn.