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Nicky Dulieu

Chief executive, Hobbs

As at some of Hobbs’ rivals, Nicky Dulieu was quick to launch a sub-brand to extend the womenswear retailer’s reach towards a less recession-prone consumer. Hence she masterminded NW3, a younger, more trend-led sub-brand.

Such is her confidence in the sub-brand, that Dulieu plans to open 60 standalone stores, starting with three next year. NW3 also launched on etailer Asos this autumn.

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