Premium womenswear brand Nicole Farhi has appointed former Aquascutum design director Joanna Sykes as creative director.
Sykes will take on the role from September 1, with her first collection set for autumn/winter 13.
As well as her role at Aquascutum, Sykes was head designer for Freda at Matches, and ran her own eponymous label for three and a half years. She studied at Central St Martin’s, and has also been a design consultant at Giorgio Armani, Alberta Ferretti and Philosophy.
Founder Nicole Farhi describing her as “the perfect appointment for the company”, adding: “Jo brings a fantastic eye for detail, as well as a great understanding of cut, proportion and fabrication.”
Sykes said: “I am extremely excited at the prospect of joining Nicole Farhi. It is an iconic, British brand with fantastic heritage and enormous potential. I can’t wait to get started.”
This is the latest in a string of staff changes, which included last week the formal appointment of Francois Steiner as chief executive and Andrew Merriman as chief finance and operating officer.
Private equity group Kelso Place Asset Management acquired a majority stake in the company at the start of the year and has committed to invest £15m over five years.
Farhi still remains a significant shareholder in the business.