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Peter Bolliger

Chief executive, Clarks

Peter Bolliger has steered footwear giant Clarks through the recession, posting sales gains and winning back market share through promotional activity and much-improved product.

Bolliger went back to the basics of the Clarks brand, promoting its quality and value for money credentials, which was just what customers in this demographic wanted in uncertain times.

Profits dipped slightly by 2.9% to £93.3m in the year to January 31 because of discounting, but that was an impressive performance given the state of most of its specialist rivals over the period.

Bolliger continues to campaign on behalf of the industry for the ditching of anti-dumping duties and will be greatly missed when he retires next year.

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