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Peter Davies

Non-executive chairman, Mint Velvet and chairman, Clarks

The former boss of womenswear chain Principles spotted an opportunity in the recession - a gap in the 30-plus womenswear market - and grabbed it with both hands.
As a result, Peter Davies backed Mint Velvet, a new retail venture by the reunited Principles team, which goes head-to-head with George Davies’ GIVe but at cheaper price points.

Mint Velvet opened two concessions in House of Fraser, in London’s Oxford Street and Westfield London, and launched a transactional website
this autumn.

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