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Peter Ruis

Buying director for fashion, John Lewis

Peter Ruis again stepped up his charm offensive on the fashion world this year, and has climbed well up the Top 100 table accordingly.

The launch of John Lewis’s premium womenswear concept in its Cardiff store in October was a shot across the bows of the department store chain’s peers, who have traditionally decried John Lewis for its lack of fashion identity.

Add to that the launch of John Lewis’s fashion website this autumn, which has already smashed internal targets for the half year, and Ruis has put the business’s fashion offer firmly on the map in 2009.

He has also continued introducing edgy and high-end brands to John Lewis, such as Nicole Farhi and Paul & Joe Sister, creating a serious rival to multiple and indies retailers alike.

Brands are now desperate to be stocked by John Lewis thanks to Ruis’s makeover. One hell of a repositioning.

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