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Simon Wolfson

Son of Lord Wolfson of Sunningale, chairman of Next between 1990 and 1998, Wolfson studied law at Trinity, Cambridge.

He has spent his whole career at Next, starting as a sales consultant in 1991.

In 2001, aged only 33, he became Next’s youngest ever chief executive. Despite an initial dip in the share price, Wolfson has since proved able to manage city expectations.

Wolfson realised the recession was coming before most of his competitors. He adjusted Next’s stock strategy to minimise the amount of goods sold at a discounted price and improved product quality.  He negotiated with suppliers to keep the impact of currency fluctuations on pricing to the consumers to a minimum.

A David Cameron supporter, in 2007 Wolfson co-chaired the Conservative party’s Economic Competitiveness policy group.

CV

1991 – Sales consultant, Kensington shop, Next

1992 - Assistant to the chief executive, Next

1993 – Retail sales director, Next

1996  - Head of sales and marketing, Next

1997 – Joins the main board, Next

1999 – Managing director, Next

2001 – Chief executive, Next

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