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Sir David Jones

Chairman, JJB Sports

When he managed to persuade creditors, including landlords and suppliers, to back a CVA proposal to secure the sportswear giant JJB Sports’ future, Sir David Jones pulled off one of the biggest retail rescue deals in history. A sale of JJB’s gym business back to founder Dave Whelan also brought much-needed cash into the business.

Jones’ reputation has been marred by mud slinging in the press and links to rival firm Sports Direct over the past 12 months, which makes his determination to salvage JJB even more notable.

Trade continues to be tough though and stock shortage issues continue to hamper performance. A full turnaround feels a long way off so expect more drama and surprises from Jones over the next 12 months.

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