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Terry Green

Chief executive for clothing, Tesco

Terry Green’s biggest attack on the value market this year was the unveiling of Tesco’s relaunched online fashion shop, which is set to account for 10% of clothing total turnover at the supermarket chain. It made its debut with 3,500 product lines and 20 brands including F&F and Cherokee, as well as labels such as casualwear brand Henry J Finn, urban menswear brand Method, London label Liquorish, handbags by actress Mischa Barton and fair trade denim by Monkee Genes.

It’s a bold but necessary move by Green, who had been losing share to value rivals over the past few seasons. But he maintains that Tesco’s clothing sales are still growing and for the 26 weeks ending August 29, sales increased 6.6%.

Only time will tell if the site is a success, but the pressure is on - after all, Green launched Tesco’s first online platform in 2007 but halted the fashion operation after only six months.

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