Chief executive, SuperGroup
Julian Dunkerton’s SuperGroup was hit by manufacturing delays in China towards the end of the year, but 2010 will still go down in fashion history as the year SuperGroup, which comprises young fashion chain Cult and the Superdry brand, became the exemplar of a successful flotation.
The company, which started life in 1985 on a Herefordshire market stall, listed in March for 500p a share. At the start of this week the share price was hovering north of the 1,526p mark, giving SuperGroup a market capitalisation well in excess of £1bn and making it the fastest riser in the FTSE 250 this year. And there was no sign of its slowing down. The group saw a 68.4% surge in total sales to £57.5m in the three months to October 31. This phenomenal trajectory was spurred by a spate of store openings in the UK and overseas, including in the US, Australia, South Korea and United Arab Emirates, but Dunkerton has seemingly taken it all in his stride - keeping City analysts happy on the one hand and a careful hand on the tiller of Superdry’s brand credibility on the other.
The key to success in 2011 for SuperGroup will be making sure it can sustain the quality of its product, and that it has the infrastructure and manufacturing capacity in place to meet demand.