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10 Mike Shearwood

Chief executive, Aurora Fashions

It’s been a busy year for sports-mad Mike Shearwood, as he set about raising the multichannel standard for the rest of the high street. Under his stewardship, Aurora Fashions was the first high street retailer to launch 90-minute delivery slots, across its Oasis, Warehouse and Coast chains. Shearwood also took significant steps towards self-checkout in stores, with the introduction of mobile payment systems. In January, he spearheaded the spin-off of Karen Millen to allow it to expand further into international territories.

Did you know… Shearwood is a huge rugby fan and plays for his local team. He spends as much time in the office on a Monday morning talking about Saturday’s match as he does about sales.

Last year’s position 73

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