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12 Nick Robertson (13)

Chief executive, Asos

Continuing to rank as the highest-placed etailer in the Top 100, Nick Robertson has ensured Asos remains the leading site in online fashion. He began the year by entering the plus-size market with the launch of Asos Curve - an own-label range in sizes 20 to 26 - which was then followed by Asos White, a premium own-label daywear collection retailing at between £45 and £75.

Robertson’s ambition for Asos to become a “global fashion destination” saw the launch of Asos sites in the US, Germany and France this year, leading the pack in terms of international etail expansion. He also launched Asos’s first m-commerce site and Asos Marketplace, a global platform where shoppers, start-up designers and independent retailers can sell clothing direct to Asos shoppers.

Robertson increased Asos’s pre-tax profits 59% to £7m in the six months to September 30 and continues to lead online shopping, launching global, free delivery in November and same-day delivery in August.

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