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18 David and Samantha Cameron ***New***

Prime Minister and wife

Whereas Cherie Blair was ridiculed in the fashion press for her taste and style, Sam Cam has breezed effortlessly into her role as UK first lady, with a good eye for British design. Carefully mixing high street with high end, she is also a major force behind London Fashion Week as a patron of the British Fashion Council. David may have stuck with boarding-school chic, but as the other half of this Westminster power couple he holds the future of the UK economy in his hands, so cannot be ignored in this equation. Fashion bosses will be hoping he works out how to save the high street, with or without Mary Portas’s help.

Don’t mention… Sam Cam’s fashion faux pas at the royal wedding, where she broke with royal etiquette by going hatless.

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