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19 David Reiss

Founder, Reiss

East London charmer David Reiss worked his magic with the Duchess of Cambridge, who – with no prior appointment or discount – regularly visits his stores, clearly favouring this high street retailer over any other. Reiss’s website crashed when Kate was pictured wearing one its creations for the Obamas’ visit. But there’s a reason for her favouritism: over the past few seasons, Reiss has delivered standout collections, making them some of the most revered separates-led ranges on the high street. This silver fox is also chasing the money by focusing on international and multichannel expansion, after appointing former Karen Millen international director Sanjay Sharma and former Boux Avenue ecommerce director Dan Lumb.

Last year’s position 38

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