Creative director, Uniqlo
While there seems to be no stopping Primark, value fashion - particularly as far as basics are concerned - has been led less by the supermarkets in 2010 and more by Japanese fast-fashion chain Uniqlo. It’s the combination of the quality - cashmere sweaters retail for £50 - and the understated design of creative director Yuki Katsuta.
The business has been building momentum in the UK for some time and it’s a safe bet that fashion-conscious shoppers would pick Uniqlo over the bigger, more established casualwear retailer Gap. But it’s not just on basics that Katsuta has excelled; denim specialists often praise the retailer for having the high street’s most impressive jeans range.
Uniqlo’s collaboration with designer Jil Sander continues to gather pace, allowing the retailer to boost its prices without compromising its handwriting. Its HeatTech collection of jackets that create heat to warm you up are endorsed by actors Charlize Theron and Orlando Bloom.
The only downside is the expectation of its parent company Fast Retailing that profits will fall next year due to competition in its international markets. Still, it’s a retailer that appeals to both men and women in equal measures, a feat not every high street multiple can boast.