Pop star Pixie Lott has caught the imaginations of millions of fans who want to emulate her cute yet edgy style, making her a fashion icon for teenagers.
Lott cites Brigitte Bardot and Edie Sedgwick as her own style icons, evident in her love for all things 1960s, notably hippie festival headbands and playsuits. What Lott wears the teenage market follows, sparking copycat styles at young fashion retailers, typified by short hemlines and animal prints contrasted with heavy-set boots. Anyone unfortunate enough to holiday in Malia in Crete this summer would have seen Lott’s impact crystallized by the sheer volume of mini-mes filling the bars and clubs.
It was women’s young fashion brand Lipsy that tapped into Lott’s commercial appeal this year, with the launch of Pixie for Lipsy, which consisted of two collections in April followed by an autumn 10 range featuring mini dresses in Lott’s signature leopard print and lace.
We are yet to see if Lott is a style icon with real staying power, but for now she has dethroned Kate Moss as this shopper group’s style queen.