Creative adviser, H&M
It’s difficult to top a year in which a fast-fashion retailer collaborates with big names like Matthew Williamson, Jimmy Choo and Sonia Rykiel, which is why H&M’s creative director Margareta van den Bosch (due to retire at the end of the year) slips down the rankings. Having said that, Van den Bosch did lure French luxury fashion house Lanvin to do a collaboration for autumn 10 - its most luxurious and press-worthy collaboration to date.
Not only did she convince a reluctant Lanvin artistic director in Alber Elbaz to sign up, Van den Bosch also delivered an innovative online marketing teaser. And the collection - or hype - didn’t disappoint, with shoppers queuing overnight outside the Regent Street store in London before an instant sell-out on key lines the next day. However, it seems improbable that Van den Bosch has pulled off a similar deal with Tom Ford for next year, as has been rumoured.
H&M launched a dedicated UK transactional website in September and UK sales over the nine months to August 31 were SEK5.9bn (£547m), up 10%.