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31 Mike Ashley ***New***

Founder, Sports Direct 

Not content with his stronghold on the sportswear sector, Mike Ashley this year launched an attack on the premium fashion market. In July, he splashed out £7m to buy an 80% stake in young fashion retailer USC and designer chain Cruise from Sir Tom Hunter, and there is constant speculation that he is set to snap up Northeast mini-chain Van Mildert as he looks to replicate the success of rival JD Sports Fashion. Via his  sportswear retailer Sports Direct, Ashley seized control of streetwear brand No Fear in August. Profits continued to rise, up 13.3% in the nine weeks to September 25.

Most likely to… Be seen dancing half naked to You Can Leave Your Hat On. Or upset football fans by renaming the Newcastle stadium after Sports Direct.

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