Country manager for UK and Ireland, H&M
Under Magnus Olsson, H&M continues to be the master at combining value fashion with designer collaborations. A concession in Selfridges, exclusivity on David Beckham’s new bodywear line and a collaboration with Donatella Versace, all helped to keep H&M in the spotlight. However, the tough economic climate and increased promotional activity led to a 15% drop in third-quarter profits for the three months to August 31.
Did you know… Olsson has doubled H&M’s UK and Republic of Ireland store portfolio during his six years in charge.