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56 Malcolm Collins (52)

Buying and design director for footwear and accessories, New Look

New Look’s footwear and accessories offer continued to be the fast-fashion chain’s most compelling category ahead of womenswear in 2010, with the retailer’s footwear guru Malcolm Collins maintaining New Look’s top positioning on volume market share of women’s footwear - ahead of Primark and Marks & Spencer.

New Look’s lucrative points of difference are its lightning-quick supply chain, unfaltering grip on trends and its pocket-friendly pricing. From peep-toe wedges to military and shearling-lined boots, Collins made sure New Look was the high street retailer to go to for affordable on-trend footwear.

And it’s no wonder, with Collins at the helm - he is one of the most knowledgeable and friendly faces in the market, who cut his teeth at footwear giant Clarks.

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