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62 Monique Fischer New

Vice-president of international sales, Gerry Weber

German mainstream giant Gerry Weber took home this year’s Drapers Award for Best Womenswear Brand and it was well deserved. The brand rarely fails to appear in Drapers’ Indicator list as a best-seller and is relied on by its 400 stockists in the UK mainstream and contemporary womenswear markets to bring home the bacon.

Much of its success in the UK is down to former UK and Republic of Ireland country manager Howard Ross, who left the business suddenly in September. But Monique Fischer is now the head honcho and she recently ruffled feathers by introducing a “trust budget” strategy for a number of the brand’s larger stockists and centralising distribution into Germany.

Under the trust budgets scheme, independent retailers and franchisees hand over their allocated buying budgets for the brand direct to Gerry Weber, which makes buying decisions on behalf of the stockist in return for an improved margin of two percentage points.

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