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62 The Kooples ***New***

Contemporary retailer

Although the fuss has died down somewhat, it’s hard to deny the impact this band of brothers has had on the high street’s premium sector. Set up by three siblings who are the sons of Comptoir des Cotonniers’ founders, Alexander, Laurent and Raphael Elicha’s retail upbringing paid off as they brought a touch of French je ne sais quoi to the British fashion landscape. The innovative marketing campaign – who didn’t know about or want to be one of the Kooples’ couples? – cut through today’s offer-obsessed promotional blizzard, while the menswear and womenswear’s sharp cuts, achingly cool styling and luxurious finishes heralded a new direction for premium multiples.

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