We thought 2009 had been Victoria Beckham’s year, when her eponymous dress collection received critical acclaim. But the singer turned fashion designer has arguably had an even better year in 2010, sustaining the acclaim that saw her re-enter the Top 100 at 73 last year.
The structured dresses that drew praise from industry figures such as Harrods group fashion and beauty director Marigay McKee in 2009
developed in 2010 with an increasingly fluid silhouette with draped and pleated fabric. This year, press coverage of Victoria Beckham the brand has increased, with celebrities Elle Macpherson, Eva Longoria and Heidi Klum giving their personal stamps of approval by opting for VB’s designs at various red carpet events.
Beckham has successfully silenced the critics who sniped when she launched the brand in 2008 by steadily building a celebrity following and gaining the confidence of retail buyers - and, most importantly, selling out on shopfloors.