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68 Barbara Horspool New

Group design director, New Look

Barbara Horspool serves up on-trend, fresh and fun fashion season after season and is rapidly becoming the industry face of New Look. She expertly interpreted Burberry-inspired aviator jackets and chunky knits for autumn 10.

Horspool parades grey suited-and-booted City analysts around the fast-fashion retailer’s press days, wowing them with her knowledge of what next season’s best-selling style will be.

Product eyes slipped briefly earlier this year, distracted by a potential float and the relocation of its head office from Weymouth to London, hence why like-for-likes dipped.

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