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71 Wil Beedle & (82) Hannah Coffin

Menswear and womenswear design directors, All Saints

All Saints has a handwriting so unique that an asymmetric dress designed by Hannah Coffin or a distressed leather jacket by Wil Beedle can be spotted a mile off.

The duo offer customers offbeat and unique designs and commercial, wearable styles. This year has seen them inject more commerciality into the murky, taupe collections but without diluting the All Saints aesthetic, making the collections more sellable, and appealing to high street retailers looking for inspiration.


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