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74 Mark Newton-Jones (72)

Chief executive, Shop Direct Group

While last year was all about acquisitions for Shop Direct Group’s Mark Newton-Jones, 2010 saw him place emphasis on celebrity collaborations and technological innovations.

Coleen Rooney became the face of the home-shopping group’s Littlewoods business, while Fearne Cotton and Holly Willoughby endorsed Very. Newton-Jones saw the cash potential of teaming up with hit TV show The X Factor by hosting a dedicated section of The X Factor’s website with fashion-related content including trend videos and style advice.

As for product, Newton-Jones introduced brands such as G-Star to the Very website to increase the price point of its branded offer.

 

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