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77 Liam Gallagher

Founder, Pretty Green

After swaggering into the fashion arena and bagging the Drapers Award for Menswear Brand of the Year in 2010 with Pretty Green, plummeting down the Power List in 2011 might feel like a kick in the stomach. But what kept Gallagher on this list is that, behind the initial publicity boom, Pretty Green is simply a great brand. The expanded spring 12 collection was one of the best Drapers saw at Bread & Butter in July, and a recent store opening in Liverpool is the eighth for this still-growing business.

This year’s low… Looters stealing £272,000 worth of stock from the Manchester store during this summer’s riots.

Last year’s position 26

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