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79 Pierre Morisset

Designer, G-Star 

G-Star continues to be one of the key denim players within an overcrowded and highly competitive market, and this is down to the innovation and skill of Pierre Morisset, who pushes the brand in new directions. The influence of the label is difficult to escape – even with the chino coming through as the key trouser style of the past season or two, where G-Star goes, many others still follow, from rival young fashion brands through to high street names.

This year’s high… Unveiling English actress Gemma Arterton as the new face of the label’s womenswear.

Last year’s position 55

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