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81 Larry Meyer

Executive vice president, Forever 21 

Forever 21 hit the headlines late last year with its Birmingham debut, and the US fast-fashion chain had further reason for fanfare when it opened a UK flagship on Oxford Street in July. A few months later, some of the biggest queues at the Westfield Stratford City opening were outside the Forever 21 store. Meyer’s move to take on the UK value market is a bold one, and rivals will be keeping a close eye on him. But so far, the likes of Primark and New Look have a stronger product offering at lower prices. Still, as the retailer matures – and with plans to open stores in Lakeside, Bluewater, Liverpool One and Glasgow’s Buchanan Street development – it should make for an even more competitive high street, This year’s low… Primark balloons being taken off shoppers queuing to get into the new Forever 21 store in Westfield Stratford.

Last year’s position 98

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