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83 Simon Poole

Managing director, Luke

Celebrating Luke’s 10th birthday this year, Simon Poole has continued to push the men’s young fashion brand ahead. Alongside launching its first TV ad campaign, the brand toasted its fourth and fifth store openings. Despite building its own store network, Poole remains dedicated to Luke’s legion of indie stockists, continuing to reward them with incentives such as a scooter promotion, giving both consumers and stockists an added reason to buy the brand.

What he says… “I’d like to be Hugh Hefner’s butler at the Playboy mansion. Of course I’d like to keep my marriage to my wonderful wife, but it would be great to enjoy all the trappings of living in that house too.”

Last year’s position 79

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