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98 Larry Meyer New

Executive vice-president, Forever 21

In what is probably the biggest assault on the UK high street since Abercrombie & Fitch opened here in 2007, US fast-fashion retailer Forever 21 debuted in Birmingham last month, with executive vice-president Larry Meyer spearheading the attack.

Meyer plans to open more than 100 stores in the UK, as Forever 21 takes on the likes of New Look and H&M.

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