Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Top 100: 03. Mike Ashley

Founder, Sports Direct

A man on a mission, Mike Ashley has cruised up 28 places in this year’s list. If this were a popularity contest, it is unlikely he’d feature at all; Ashley’s appetite for eating up labels and small businesses means he has gobbled up plenty of brands and retailers, making few friends along the way. But his power over the independent and branded sectors is second to none. Firetrap has been Ashley’s most contentious deal, with Sports Direct selling Firetrap stock priced 75% lower than in stockists. However, Ashley has saved jobs at sportswear rival JJB Sports, buying 20 stores out of administration and protecting up to 550 roles. Ashley’s influence has even reached the premium sector, with Sports Direct acquiring a majority stake in mini-chain Flannels and speculation that Ashley will win the menswear licence for DKNY.

What he says… Ashley allegedly said that once he’d “got” JJB he’d go for JD Sports.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.