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Top 100: 05. Peter Ruis

Buying and brand director, John Lewis

The right product, delivered in a multitude of channels with unrivalled customer service - that’s the dream, and Peter Ruis is living it.

A collaboration with designer Alice Temperley proved to be the fastest-selling brand in the department store’s history and cemented John Lewis’s fashion credentials. Next season’s collection, already seen by Drapers, looks even better. Hot on the heels of the growing success of menswear,

John Lewis unveiled a revamped menswear department, while its multichannel approach is as focused as ever, with the launch of a pop-up in Exeter to act as a click-and-collect hub for the chain. Fashion sales continue to grow in the run-up to Christmas and another tear-jerking festive ad (which,according to one rival retailer signals the start of the Christmas selling season for all concerned) has ensured Ruis is admired by all.

 

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