Founder, Donna Ida
London’s queen of denim, Donna Ida Thornton launched her own brand this year for spring 13. Already the owner of four denim stores, the Ida range consists of a variety of high-waisted jean styles, as well as a number of complementary tops. A self-confessed Twitter addict, Ida Thornton keeps her followers up to date on everything from her team outfits to her style inspirations. Initiatives such as the Denim Clinic have moved this business to a multichannel offering this year.
Most likely to… Be found training in the gym - she regularly takes part in fundraising events to support her chosen charity Genetic Disorders UK, and 2012 was no exception with the Donna Ida Summer of Sport.
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