David Reiss continues to charm his way through the industry. The Duchess of Cambridge’s obsession with the retailer has helped drive solid sales growth over the past year, and her love of Reiss is simply down to its product. Innovative marketing, such as the Reiss Guides, is also helping to ensure the retailer builds on its reputation as a key premium high street name. Reiss is also repositioning the 1971 sub-brand for next year, and from what Drapers has seen, it is set to be a success. Building on its digital strengths, the business is also planning a major overhaul of its website.
- Last year’s position 19
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