Chief executive, Whistles
Jane Shepherdson continues to sprinkle her retail magic on flourishing womenswear chain Whistles in 2012. This year, the retailer bought back the majority of its remaining shares from the Icelandic government, while EBITA jumped 34% to £1.6m and revenues climbed from £38.8m to £39.9m
in the year to January. In recent trading, the product queen reported double-digit like-for-like sales growth for the nine months to the end of October. Following the success of the signature pleated skirt last year (which was still a hit in 2012), this year saw fashion editors and snappy dressers alike spotted in the summer’s must-have wisteria floral-printed pyjama outfit, upping the retailer’s trend credentials even more, while the September launch
of the Limited Edition range was met with widespread praise. International and digital expansion have also been a focus in 2012.
More to come… A new concept store is set to open on London’s Dover Street early next year.
- Last year’s position 25
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