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Top 100: 28. Steve Buck

Managing director, Barbour

Looking around the high street’s outerwear offer it is hard to ignore the influence Barbour has had on recent trends. As well as being responsible for the resurgence in waxed and quilted jackets that shows no sign of waning, the family-owned, 118-year-old business has an MD in Steve Buck who deftly balances the historic and progressive. This year has seen the increasing popularity of the Steve McQueen range, but it is the introduction of the Land & Sea project with Sir Paul Smith, the addition of a trend edge to the Beacon heritage range and expansion into product categories beyond outerwear, that meant Buck unveiled a 51% rise in profits in Barbour’s last set of results.

Readers' comments (1)

  • The beauty of a family owed business is that ambition is dependent on its owners, who are more than happy to cling on to the old, if it sells. Planning for the future in terms of innovation has never been embraced at Barbour by Mr Buck or the Barbour family. The staff have to fight for every fashion orientated style. This commitment to great design is what has helped drive brand recognition with Barbour's younger consumers......and we all know how important ant that is! The media does not know how big Barbour could be, but neither does its senior management....

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