He is one of British fashion’s most recognisable and longest-serving characters, but Sir Paul Smith’s passion for his brand shows no sign of waning as 2012 saw him turn everything up a few notches. The autumn 12 collaboration with Barbour was an absolute winner aesthetically, while his own collections improved with his spring 13 shows. Sales were up 12% to £196m in the last results, a testament to Smith’s measured approach to building his brand among other quick-buck operators.
Least likely to… Declutter. Smith is a hoarder of epic proportions and his office is an organised chaos of the books, objets d’art, curios and, of course, the cycling memorabilia he surrounds himself with to inspire his collections.
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