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Top 100: 82. Melissa Potter

Chief executive, Clarks

Clarks courted controversy in 2012 by announcing it was dispensing with its required in-store fitting service for online orders of its kids’ footwear ranges. However, the retailer said the experiment paid off, with ecommerce driving sales growth over the crucial back-to-school period. Pre-tax profit dipped in the full-year to January 31, 2012, due to a combination of high cost pressures and a rise in promotional activity. Potter said Clarks will continue with its strategy of exiting unprofitable stores. The brand also launched in department store Debenhams this year.

Least likely to… Be interviewed. Potter is notoriously low-profile.

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