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Top 100: 84. Julie Deane

Founder, Cambridge Satchel Company

A new entry into the Top 100, Julie Deane has secured her position thanks to the stratospheric rise of her initially home-based business the Cambridge Satchel Company. This year has seen the brand’s popularity surge with features in consumer magazines and a number of celebrity fans, only increased by collaborations with designers such as Christopher Shannon. In August, The Cambridge Satchel Company settled its case against rival Zatchels, resulting in the latter having to pay an undisclosed sum to Deane. The star of Google Chrome’s TV advertising campaign and the winner of Drapers’ Smaller Etailer of the Year, 2012 has certainly been a successful year for Deane.

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